I was at a talk recently and the presenter asked: “How heavy is this glass of water?” and he was holding a normal glass of water Answers called out ranged from 20g to 500g. The presenter replied, “The absolute weight doesn’t matter. It depends on how long you try to hold it. If I hold it for a minute, that’s not a problem. If I hold it for an hour, I’ll have an ache in my right arm. If I hold it for a day, we might have to call an ambulance. In each case, it’s the same weight, but the longer I
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It all started with the Starfish Story. Many people ask me “Why Starfish?” My response to “Why Starfish?” have been the topic of my blog for this week. My number 5 reason is “they are just beautiful!”. However many arms – not legs – the starfish, sea star, is a beautiful creature. See a selection of images for 10 arm starfish here or for 5 arm starfish here

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Reason number 4 is about the number 5! Most Starfish have 5 arms – not legs! There are starfish with more arms. 5 is a Fabulous and really important number Jim Rohn said, “You are the average of the 5 people you spend the most time with”. Over and over it seems that there are 5 basic steps to most of the processes that business follow in order to achieve their outcomes/ create their products and services. When I am working with businesses to create systems and processes we work towards identifying the “5 basic steps” or the “5 fundamentals”
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I continued to tell the Starfish Story when people asked me about the Starfish symbol and often include the piece about the people from Corporate! My sense was that many people felt similarly, across many organisations! At a networking breakfast I was asked “Why Starfish?” by some one who was equally keen; she had been a biologist (before starting her printing business) and had specialised in Starfish! As I was reminded “Starfish are in fact not a fish! But are a Sea Star” – I did know this. What I didn’t know was that the Starfish can regenerate itself. If
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