I hear this all the time from people across a variety of Businesses. “Oh, I want to be available to everyone” “If I charge too much people will think I am greedy” “I really enjoy helping people; I’m not in it for the money” and so it goes Hhhhhmmm these are examples of interesting mindset. Up until recently someone I knew very well was charging what she called “an affordable” rate for her service. She is quite gifted at what she does and wanted her “gift” to be available to a wide range of people. Recently her personal circumstances changed
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This is one of my favourite objections to people being able to “Charge What You are Worth” Have you read the earlier posts in the series “Charge What You are Worth”? We are exploring the various objections to “Charging What You are Worth” There are many people who believe it is better to have low paying clients rather than have no clients. Just last week I was talking to an accountant who was bemoaning her situation. She was describing a client (who sounded to me like the client from hell) and how she was trying to find someone else to
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In my last post I started to explore “Are you charging what you are worth?” and I suggested thinking in terms of your Value to your clients from their perspective and I hope that has prompted you to shift your perspective (even a little) about how you think about your worth. People often say: You cannot charge what you are worth because the “current economic climate” won’t support the fees you want to charge. What “economic climate”? if you look back over time there has always been economic conditions that influence the ways that people spend money. Look around you
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Can you honestly say that you charge what you are worth? Consistently? With every Client? How many times do you wake up at night thinking “They just don’t pay me enough; why am I doing this again? How is this happening? …. Again?” Why don’t you charge more? You don’t because you: Are still thinking about “trading hours for dollars” and not thinking in terms of the service you provide to your client/customer Worry that the current “economic climate” won’t support the fees that you want to charge Compare your fees to others in your industry and charge an amount
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