Category Archives: Healthy Numbers Philosophy

Fiona* is one of my long term clients and here she is telling me “There is NO WAY that I’m attending your webinar.” “Why would you not come to my webinar?” I asked “I don’t want anyone to see me” she said. “No-one can see you” I told her. “It’s not the same as Skype.” I went on to explain that she would be completely unseen. “People still know I’m there” she insisted. This had me thinking about other reasons why people might not attend webinars, and especially why some of you reading this may not feel comfortable enrolling to attend – even
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Has this ever happened to you? You get the same message about 3 or 4 times from completely different people? One person says it and then you are reading an article and there is that same message, and then someone sends you a Ted Talk and there it is again, and then your mother tells you about this interesting  story she heard on Dr Phil – and there it is,  the same message! I’m not talking about that marketing tracking that happens when you look up one website and then for the next few weeks adverts keep appearing for that
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…..without tearing your hair out or losing (too much) sleep! Recently one of the members of a FB group I belong to posted that she was extremely upset by a very negative review of their bespoke service on TripAdvisor. Reading her post I could certainly feel her pain as she described how she felt reading the review. She was asking the group how she ought to deal with it. Many of us offered suggestions on how to handle it. This started me thinking about you.  Have you thought about how would you handle a negative online review of your business? Do you
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……and the flipside. I was working with a new client recently and after a few weeks he said to me “You know what Ingrid, I think I won’t actually start my own business.” I have to say I was actually a bit surprised because when he came to work with me he was super keen to get started in his own business. When we discussed his reasoning it seemed perfectly logical.  His plan had been to start a business doing something quite similar to what he currently does for someone else. After working through some of the “So You Want
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They are not a bank – so stop treating them as if they are! There’s been a lot of talk recently about the challenges SMEs (small and medium enterprises) face regarding cash flow.  The Australian Small Business and Family Enterprise Ombudsman released preliminary findings from an enquiry earlier this year that confirms this is a serious problem for small businesses. If you are a small business person you already know cash flow is an issue.  You are likely to be one of the almost 62% of small businesses that are waiting for payment of outstanding invoices. When a small business
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This week I was reading about Campaign Monitor CEO, Alex Bard.  I have long been a fan of Campaign Monitor  (which powers this newsletter) because the company was started in the Sutherland Shire by 2 Cronulla boys in 2004.  This was a time when all email software was US based so a couple of young Aussies taking on the world was quite a novelty. When I learned about Campaign Monitor I switched immediately. Anyway, back to Alex Bard.  Alex has a really interesting take on values.  He says “You need clear core values that are in your tone and that are
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The Client Journey Map

Mar 26, 2017

Some of you emailed me to say it had really set you thinking about how to make it easier for your clients to work with you…. and that made you realise it’s not that straight forward or simple to figure it out how to make it easier for clients to decide to work with you, or buy from you. In my next webinar I’m going to take a deep look at The Client Journey Map; what is it? how do you create one? and why your business cannot grow without one.  All webinar  recordings are stored in the Business StartUp Training and Community
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Guy Kawasaki spoke at the Lean StartUp Week in San Francisco last November in a talk entitled “The Lessons of Steve Jobs”. Guy is currently the Chief Evangelist for online graphic design software Canva. In his presentation he reminds us of the Steve Jobs quote, which always makes me think of the Henry Ford quote. And yes, there are those who do not believe Henry Ford ever actually said it; “there is no eveidence” Steve Jobs: “A lot of times people don’t know what they want until you show them” Henry Ford: “If we asked people what they wanted they
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I was listening to a social media expert this week and they were saying that “everyone is now looking to social* for their information, people are moving away from the long time media channels for what is happening in the world.” This reminded me of an expression we used to say “It must be true, it’s on the cover of New Idea/Telegraph/ some other publication” and this meant that it couldn’t possible be true because of the publication. New Idea and Telegraph etc were well known to exaggerate the truth. So now when I hear “everyone is heading to social*
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Jon Hamm is the GQ Man of the Decade and deservedly so. Recently in Sydney for the GQ Man of the Year awards he was asked* “what advice do you have for the men who are not at the event …. to be better men” Jon’s immediate response is: “Work hard and Be Polite”. He went on to say “I was raised in the middle of the US. I have a mid-west politeness that I cannot shake, it’s my de-facto way to be in the world” I personally have always believed in the power of good manners to differentiate ourselves
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